Sympathy Appeal - Seems to be a growing trend in #PoliticalMarketing.
# Gareeb Maa ka beta (Son of a Poor Mother)
# Dalit Parivaar Ka Beta (Son of an Oppressed Family)
# Gareeb Chai Wala (Poor Tea Seller)
# Pichde hue gaon kee Santaan (Child of a backward village)
Suddenly everyone in political circles and in general too have started looking for a past which does not appear to be normal and where they have undergone any kind of hardship.
Though claim might be to draw attention to an issue of significant importance, the result is often self promotion through gaining sympathy.
#TopicForResearch #PoliticalMarketing #SympathyAppeal
Do we buy things we want instead of things we need?
Are my purchase greed motivated or need motivated?
So is greed good or bad? "Greed is Good" in the movie Wall Street. Is it because the greedy want more and will end up paying more to the companies?
Should companies target Greedy Customers or Needy Customers?
Greed is an intense and selfish desire to have more............... A consumer ends up consuming or paying more because of this intense desire, but is this desire fueled by marketing?
Who is to be blamed: Customer or Corporate?
Dr. Rajesh Verma
Professor of Marketing & Strategy