Do we buy things we want instead of things we need?
Are my purchase greed motivated or need motivated?
So is greed good or bad? "Greed is Good" in the movie Wall Street. Is it because the greedy want more and will end up paying more to the companies?
Should companies target Greedy Customers or Needy Customers?
Greed is an intense and selfish desire to have more............... A consumer ends up consuming or paying more because of this intense desire, but is this desire fueled by marketing?
Who is to be blamed: Customer or Corporate?
Dr. Rajesh Verma
Professor of Marketing & Strategy