• PUBLICATIONS
  • BOOKS
  • CASE STUDIES
  • RESOURCE PERSON
  • AWARDS/GRANTS
  • CERTIFICATIONS
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  1. Kaur, M., and Verma, R. (2018), Demographics, Social Media Usage, and Political Engagement in Punjab, Indian Journal of Marketing, 42(11), 43-55.
  2. Makhoor, B., and Verma, R. (2018), Internal Factors & Consequences of Business Model Innovation, Management Decision, https://doi.org/10.1108/MD-11-2016-0784.
  3. Gopal, K., and Verma, R. (2018), Brand Personality in Politics: Scale Development and Validation, Indian Journal of Marketing, 48(2), 36-51.
  4. Makhoor, B., and Verma, R. (2017), Value Creation Through Business Model Innovation: A Case Study of Connect Broadband, Prabhandhan: Indian Journal of Management, 10 (3), 53-60.
  5. Gopal, K., and Verma, R. (2017), Political Participation: Scale Development and Validation, International Journal of Applied Business and Economic Research, 15 (21), 391-403.
  6. Sharma, S., and Verma, R. (2017), Relationship between Homophily and E-Wom in Social Networking Sites, International Journal of Applied Business and Economic Research, 15 (21), 443-451.
  7. Sharma, S., and Verma, R. (2017), Extent of Market Orientation of Commercial Banks in Punjab, Indian Journal of Marketing, 47 (10), 26-41.
  8. Makhoor, B., and Verma, R. (2017), Why Business Model Innovation is the New Competitive Advantage, The IUP Journal of Business Strategy, 14 (1), 7-17.
  9. Sarkar, D., Verma, R., and Mohanty, A.K. (2016), Adoption impediments to Green Fuel Vehicles: A study for sustainable Transportation in India, International Journal of Applied Business and Economic Research, 14 (10), 7075-7084.
  10. Makhoor, B., Yousaf, A., and  Verma, R. (2016), Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry, Indian Journal of Marketing 46 (4), 49-59.
  11. Verma, R., and  Makhoor, B. (2016), Business Model Innovation: Scale Development & Validation, International Journal of Applied Business and Economic Research, 14 (7), 5057-5069.
  12. Soni, A., Verma, R., and Joshi, M.C. (2016), Sports Goods Foundation of India: A Case Study of a Solution Based NGO, Indian Journal of Management, 9 (4), 52-63.
  13. Gopal, K., and Verma. R. (2016), Conceptualizing Political Marketing: A Review, International Journal of Applied Business and Economic Research 14 (7), 5317-5325.
  14. Bashir, M., Yousaf, A., and Verma, R. (2016), Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry, India Journal of Marketing, 46 (4), 49-59.
  15. Makhoor, B., and Verma, R. (2016), Airbnb Disruptive Business Model Innovation: Accessing the Impact on the Hotel Industry, International Journal of Applied Business and Economic Research 14 (4), 2595-2604.
  16. Kaur, M., and Verma, R. (2016), Social Media: An Emerging Tool for Political Participation, International Journal of Social and Organizational Dynamics in IT (IJSODIT), 5 (2), 3-38.
  17. Singh, J., and Verma, R. (2016), Consumer Behavior and Perception with Respect to M-Commerce in Indian B2C Retail, International Journal of Applied Business and Economic Research 14 (7), 5071- 5083.
  18. Bashir, M., and Verma, R. (2015), Business Model Innovation: Past, Present and the Future, Indian Journal of Management, 9 (1), 08-20.
  19. Sharma, S., and Verma, R. (2015), Extent of Service Quality in Commercial Banka in Punjab, Indian Journal of Marketing, 45 (10), 36-48.
  20. Bashir, M., and Verma, R. (2015), Business Model Innovation as a Source of Value Creation: A Case Study of Connect Broadband, ICTTM-2015 conference proceedings ISBN: 9780992680053, International Conference on Telecommunication Technology and Management, IIT Delhi
  21. Pandey, M., and Verma, R. (2015), Factors Influencing the Buying Behaviour of Consumers Towards Organized Retail Stores in Jalandhar, Punjab, The IUP Journal of Marketing Management, 15, 51-63.
  22. Sharma, R., and Verma, R. (2015), Social Networkers’ Motivation to Use Online Social Networking Sites: Implication for Leveraging Digital Marketing, International Journal of Applied Business and Economics Research, 13 (3), 1159-1171.
  23. Singh, J., and Verma, R. (2015), A Trust Model for B2C E-Commerce, International Journal of Applied Business and Economics Research, 13 (3), 1445-1460.
  24. Verma, R., Sharma, R., and Sharma, S. (2012), Market Orientation and Business Performance in Indian Automobile Industry, CGC Management Review, 2 (1), 119-135.
  25. Verma, R., Gupta, A., and Singh, K. (2010), A Critical Study & Comparison of Manufacturing Simulation Softwares using AHP in International Journal of Engineering Science & Technology, 5 (1), 108-130.
  26. Verma, R., Gupta, A., and Singh, K. (2010), Simulation-An Effective Marketing Tool, International Journal of Computer Applications, 4 (11), 8-12.
  27. Verma, R., Gupta, A., Singh, K., and Dogra, P. (2009), Business Process Simulation Tools & Their Selection Methodology: A Comprehensive Review, International Journal of Engineering Research and Technology, 2 (3), 85-100.
  28. Verma, R., Gupta, A., and Singh, K. (2009), A Critical Evaluation and Comparison of Four Manufacturing Simulation Softwares, Journal of Science, Engineering and Technology, Kathmandu University, 5 (1), 104-120.
  29. Verma, R., Gupta, A., and Singh, K. (2009), Smart Sim Selector: A software for Simulation Software Selection, International Journal; of Applied Engineering Research, Research India Publication, 4 (6), 975-987. 
  30. Verma, R., Gupta, A., and Singh, K. (2008), Application of Computer Simulation in Education Development Planning, Journal of Management Development and Information Technology, 2, 45-56.
  31. Verma, R., Gupta, A., and Singh, K. (2008), Simulation Software Myriad: How to Select, Journal of IMS, 5 (1), 10-15.
  32. Verma, R., Gupta, A., and Singh, K. (2008), Simulation of Manufacturing Systems: Roadblocks & Challenges, Punjab Journal of Business Studies, 3 (2), 17-30.
  33. Verma, R., Gupta, A., and Singh, K. (2008), Simulation Modeling: A Key for Business Process Change, TECNIA Journal of Management Studies, 2 (2), 67-73.
  34. Verma, R., and Pahuja, A. (2008), CRM: The New Age Mantra, Marketing Mastermind, ICFAI University Press, Hyderabad, 6 (3), 76-81.
  35. Verma, R., Gupta, A., and Singh, K. (2008), Business Process Modelling & Simulation for Manufacturing Management: A Practical Way Forward, International Journal of Management Sciences, 4 (1), 109-128.
  36. Verma, R., Gupta, A., and Singh, K. (2008), Simulation Software Evaluation & Selection: A Comprehensive Framework, Journal of Automation & System Engineering, 2 (4), 221-234.
  37. Verma, R., Gupta, A., and Singh, K. (2008), Effective Role of Simulation in Design of Material Handling Systems, International Journal of Business Solutions, Rakshpal Bahadur Management Institute, Bareilly, 1 (1), 72-79.
  38. Verma, R., Dogra, B., and Khara, N. (2007), Education for Life, Academe, 12 (1), 62-64.
  39. Verma, R., and Sharma, D. (2007), Fuller Capital Account Convertibility and it’s Impact on Retail Investors, Apeejay Journal of Management and Technology; 2 (1), 41-45.
  40. Verma, R., and Pahuja, A. (2007), Corporate Restructuring: Creating Value for Organizations, Icfaian Journal of Management Research, ICFAI University Press, Hyderabad, 6 (3), 76-81.
  41. Verma, R., Dogra, B., and Khara, N. (2006), Critical Success Factors in ERP Systems Implementation: A Case Study of JCT, Apeejay Journal of Management and Technology, 1 (2), 20-26.
  42. Verma, R., and Pahuja, A. (2006), Bancassurance: Reinventing Insurance Distribution, Journal of IMS group of Publications, IMS, Ghaziabad, 2 (1), 89-98.
  43. Verma, R., and Batra, R. (2006), Technology Adoption in Sports Goods Cluster in Jalandhar: An Empirical Study, Surge: The Journal for Innovators; Maharaja Agrasen Institute of Management & Technology, Yamuna Nagar, 1 (1), 27-42R.
  44. Verma, R., and Pahuja, A. (2006), Knowledge Process Outsourcing: A Value Proposition, Icfaian Journal of Management Research, ICFAI University Press, Hyderabad, 5 (7), 7-16.
TEXT BOOK
  1. Verma, R., Dogra, B., and Thakur, G. S., Marketing Research: Concepts & Applications, Kalyani Publishers, New Delhi, ISBN: 978-81-272-3923-7
EDITED BOOKS
  1. Verma, R., Dogra, B., and Khara, N., Strategic Outsourcing, Deep & Deep Publications Pvt. Ltd., New Delhi, ISBN: 81-7629-963-4
  2. Verma, R., Dogra, B., and Kaur, K., Innovative Application of IT & Management for Economic Growth, Deep & Deep Publications Pvt. Ltd., New Delhi, ISBN: 978-81-8450-120-9
  3. Modi, S., Verma, R., Budhiraja, S., Babu, S.H., and Yousaf, A., Strategies for Global Competitiveness and Economic Growth, Excel Books Pvt. Ltd., New Delhi, ISBN:978-81-8323141-1
  4. Modi, S., Verma, R., and Sarin, V., Strategies for Global Competitiveness and Economic Growth, Excel Books Pvt. Ltd., New Delhi, ISBN:978-93-87034-01-3
REFERENCE BOOKS
  1. Verma, R., Gupta, A., and Singh, K. (2011),  Simulation Software Evaluation & Selection: A Comprehensive Methodology, Lambert Academic Publishing, Germany, ISBN: 978-3-8454-0295-6
  2. Verma, R., Gupta, A., and Singh, K. (2011),  Simulation-Need of The Day, Lambert Academic Publishing, Germany, ISBN: 978-3-8454-3392-9
  3. Verma, R., Gupta, A., and Kumar, J. (2012), Enterprise Resource Planning: Concepts & Applications, Lambert Academic Publishing, Germany, ISBN: 978-3-659-13107-3
  1. Bashir, M., Ganaie, M.U., and Verma, R. (2017), Xiaomi’s Disruptive Business Model Innovation: Is it Built to Last?, The Case Centre, UK, Case Reference no. 317-0041-1
  2. Bashir, M., Verma, R., and Ganaie, M.U. (2017), The Piloted Turnaround of Spice Jet, The Case Centre, UK, Case Reference no. 317-0015-1
  3. Soni, A., Verma, R. and Joshi, M.C. (2016), Sports Goods Foundation of India: A Case Study of a Solution Based NGO, Indian Journal of Management, 9 (4), 52-63.
  4. Pandey, M., Verma, R., and Chhabra, K. (2016), Sonalika Rotavator - The Road Ahead, The Case Centre, UK, Case Reference no. 516-0102-1
  5. Singh, A. and Verma, R. (2016), Logistics Management of Trimula Industries Ltd - A Case Study, The Case Centre, UK, Case Reference no. 316-0301-1
  6. Rani, C., and Verma, R. (2016), Ashoka Hosiery: Factors Impacting Growth of Business, The Case Centre, UK, Case Reference no. 516-0173-1
  7. Sharma, H., and Verma, R. (2016), Nawan Zamana's Approach to Sustained Growth , The Case Centre, UK, Case Reference no. 316-0296-1
  8. Kalia, R. and Verma, R. (2016), Punjab Kashmir Finance Ltd; Its Competitive Advantage, The Case Centre, UK, Case Reference no. 116-0087-1
  9. Nabi, S., and Verma, R. (2016), Jammu and Kashmir Bank: A Case of Corporate Social Responsibility, The Case Centre, UK, Case Reference no. 716-0058-1
  10. Kaur, M., and Verma, R. (2016), Beat All Sports (BAS), Jalandhar, 'Success is a Matter of Choice’, The Case Centre, UK, Case Reference no. 516-0172-1
  11. Sharma, S., and Verma, R. (2016), Victory Oil Gram Udyog Association: Diversification of Business, The Case Centre, UK, Case Reference no. 316-0294-1
  12. Kumar, G., and Verma, R. (2016), Capital Small Finance Bank: Setting the Sail towards Newer Horizons, The Case Centre, UK, Case Reference no. 116-0088-1
  13. Kaur, G., and Verma, R. (2015), Amar Manufacturing Company, The Case Centre, UK, Case Reference no. 515-117-1
  14. Kaur, N., Bhalla, L., and Verma, R. (2015), Value Chain Analysis: A Case of Ajaco, India, The Case Centre, UK, Case Reference no. 315-229-1
  15. Bashir, M., Yousaf, A., and Verma, R. (2015), Business Model Innovation As A Source of Value Creation: A Case Study of Connect Broadband Ltd, The Case Centre, UK, Case Reference no. 315-198-1
  16. Kaur, H., Yousaf, A., and Verma, R. (2015), Leveraging Business Model Innovations: A Study of Amrit Group, The Case Centre, UK, Case Reference no. 315-197-1
  17. Gupta, R., Khullar, A., and Verma, R. (2015), Mind Plus Retreat: Step Towards A Meaningful Drug Free Life, The Case Centre, UK, Case Reference no. 515-002-1
  18. Verma, R., Dogra, B. and Khara, N. (2007), Dainik Bhaskar-The Punjab Launch, Indian Journal of Marketing; No.2, November.(The case was adjudged 2nd in the national level marketing case competition) 
  19. Verma, R., Dogra, B., and Khara, N. (2006), JCT Ltd, Sahay B. S., Strouges, R. & Sardana, G D. (Eds.), Cases in Management, Allied Publishers Pvt. Ltd., New Delhi, ISBN: 81-8424-139-9, pp: 570-580.
  1. Resource person for session on 'Assessment as Pedagogy' and 'Activity Based Teaching Pedagogy' in one week Workshop on Teaching Pedagogy organized by UGC-HRDC, Guru Nanak Dev University, Amritsar on March 19, 2019
  2. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on March 13-14, 2019.
  3. Programme Convener of Faculty Development Programme on ‘Workshop on Statistical Decisions using SPSS'  organized at Lovely Professional University from March 07, 2019 to March 09, 2019.
  4. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on January 24-25, 2019.
  5. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on January 14-15, 2019.
  6. Programme Convener of Faculty Development Programme on ‘Short Term Course on Data Analysis Techniques using SmartPLS'  organized at Lovely  Professional University from December 10, 2018 to December 16, 2018.
  7. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on November 27-28, 2018.
  8. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on November 12-13, 2018.
  9. Resource person for session on “Customer Excellence and Brand Management” in two days Management Development Programme “Nav Disha: A New Direction" for the Distributors of Indane, Indian Oil Corporation (IOC) on September 14-15, 2018.
  10. Resource person for session on 'Cultivating Brand YOU' in two days Executive Development Programme on Professional Selling Skills for Sales Managers of Radington India Ltd. on April 20-21, 2018.
  11. Programme Convener of Faculty Development Programme on ‘Workshop on Econometrics-Time Series Analysis using EViews'  organized at Lovely Professional University from March 09, 2018 to March 10, 2018.
  12. Chaired technical session on ‘Marketing & Sustainable Development' at National Conference NACON 2018 on Changing Business Dynamics in an Era of Technological Disruptions, University School of Management Studies, Rayat-Bahra University, Feb. 16, 2018.
  13. Keynote Address on ‘Effective Leadership in 21st Century for Management Education’ at Interdisciplinary National Conference (INC) on ‘Skills, Science, Sanskriti & Strategic Approach are the Mantras for Effective Leadership in 21st Century’ organized by Faculty of Management Studies jointly with Faculty of Commerce and Faculty of Arts, Parul University, Vadodara (Gujarat) on December 15th-16th, 2017.
  14. Resource person for session on ‘Teaching & Learning in Digital Era” in School Prinicpal's Summit-2017 (Strategic Leadership for 21st Century Schools) organized under project ‘DISHA’ by Lovely Professional University, Phagwara on November 22nd, 2017.
  15. Resource person for session on ‘Nation Building: Youth Participation in Elections’ in Systematic Voters’ Education and Electoral Participation (SVEEP) Programme of Election Commission of India on November 27th, 2017.
  16. Resource person for one day 'Workshop on Case Method of Teaching' organized by Human Resource Development Center, Lovely Professional University, Phagwara on  October 14, 2017. 
  17. Resource person for session on “I am IOC: Building Customer Centric Brand Image” in two days Management Development Programme (Part-II) “DISHA-Training Workshop for the Dealers of Indian Oil Corporation (IOC) on July 27-28, 2017.
  18. Resource person for session on “I am IOC: Building Customer Centric Brand Image” in two days Management Development Programme (Part-I) “DISHA-Training Workshop for the Dealers of Indian Oil Corporation (IOC) on June 15-16, 2017.
  19. Resource person for four day 'National Workshop on Case Writing' organized jointly by Mittal School of Business & Human Resource Development Center, Lovely Professional University, Phagwara from  June 14, 2017 to June 17, 2017.
  20. Resource person for one day session on ‘Qualitative Research’ at ICSSR sponsored 10 day National Workshop on ‘Research Methodology’ organized by School of Business Studies, Central University of Jammu for Ph.D Students in Social Sciences from April 10, 2017 to April 19, 2017.
  21. Resource person for one day 'Workshop on Case Analysis' at KCL Institute of Management & Technology, Jalandhar on March 29, 2017.
  22. Resource person for a session on 'The Nuances of Case Based Teaching' at University Institute of Hotel and Tourism Management, Panjab University, Chandigarh on March 28th, 2017.
  23. Chaired a Technical session on ‘Marketing Management' at one-day ICSSR National Seminar on ‘Global Issues in Management’ organized by University Business School (UBS), Punjab University, Chandigarh on March 28th, 2017.
  24. Resource person for session on "Customer Centric Selling" in two days Management Development Programme for the Executives of Redington (India) Limited on June 03, 2016.
  25. Resource Person in ‘Workshop on Research Methodology using SPSS organized by Human Resource Development Center, Lovely Professional University, Phagwara, Punjab June 01-07, 2016.
  26. Resource person & Coordinator for ‘Workshop on Entrepreneurship Orientation’ for School Principals & Teachers under the project ‘DISHA’ organized by Lovely Professional University, Phagwara, December 19, 2015.
  27. Resource person for sessions on ‘Navigating Case Study Analysis’ in Faculty Development Programme on ‘Emerging Trends in Management & IT Education’ organized by KCL Institute of Management & Technology, Jalandhar in academic collaboration with Indo Global Chamber of Commerce, Industries & Agriculture and IRD, India, December, 14 -20, 2015.
  28. Resource person for session on ‘Academic Leadership’ in a three-day Leadership Workshop cum Conference for Heads of Tibetan Schools organized by School of Business, Lovely Professional University, September 11-13, 2015.
  29. Chaired a session on 'innovative Marketing Practices for Economic Growth' at two-day international conference on ‘Strategies for Global Competitiveness and Economic Growth’ organized by School of Business, Lovely Professional University, Phagwara, Punjab on August 21-22, 2015.
  30. Resource person & Coordinator for ‘National Case Writing Workshop’ organized by School of Business, Lovely Professional University, June, 26 – 28, 2015.
  31. Resource person for session on ‘Effective Leadership’ in Workshop on Leadership for Academic Excellence for School Principals under the project ‘DISHA’ organized by Lovely Professional University, Phagwara, May 02, 2015.
  32. Resource person & Coordinator for ‘National Case Writing Workshop’ organized by School of Business, Lovely Professional University, June, 26 – 28, 2014.
  33. Resource person for sessions on ‘Discriminant Analysis’ and ‘Case Study Writing and its Usage in Research’  in National Workshop on Research Methodology and Statistical Analysis organized by  Maharaja Agrasen University in academic collaboration with University Institute of Hotel Management & Tourism(UIHMT), Punjab University, Chandigarh, June, 02 – 08, 2014.
  34. Theme Speaker for  session on ‘Tourism Marketing Issues’ and Co-Chair for session on ‘Sustainable Development Goals’ at HOSTOCON-2013 National Seminar on One Billion Tourists, One Billion Opportunities, organized by University Institute of Hotel Management and Tourism, Panjab University, Chandigarh, February  15-16, 2013.
  35. Resource person for for session on ‘Worklife Balance’ in Empowering Teachers-Workshop on Soft Skills, e-learning & Smart Teaching under the project ‘DISHA’ organized by Lovely Professional University, Phagwara, February 1-2, 2013
  36. Session Chairperson in one-day national conference on ‘Modern Trends in Computer Science & Engineering (MTCSE-12)’ organized by Swami Vivekanand Institute of  Engineering & Technology, Banur, Punjab on August 24, 2012.
  37. Resource person for session on ‘Adventures of Report Writing’ in Faculty Development Programme on Research Methodology and Quantitative Techniques with Software Application Conducted by Regional Institute of Management & Technology, Mandi Gobindgarh, Punjab on May 04, 2012.
  38. Chaired a session on 'Marketing & Branding' at National Seminar on Tourism and Hospitality Industry: Omissions, Innovation and Challenges, University Institute of Hotel Management and Tourism, Panjab University, Chandigarh, October 15-16, 2011.
  39. Conducted a Faculty Development Programme on ‘Marketing Insights’ organized jointly by Punjab Technical University and Lovely Professional University on July 19-23, 2010.
  40. Conducted a Faculty Development Programme on ‘Use of Power Point Presentation’s as a tool in Teaching of English’organized by Department of English, Lovely Professional University on 20 April 2010.
  41. Conducted a Faculty Development Programme on ‘Research Methods and Data Analysis using SPSS’ organized by Lovely Professional University on March 01, 2009.
  42. Delivered a special lecture on ‘Creativity and Personality Development’ at ICFAI sponsored one day seminar on “Personality Development and Career Opportunities” organized by DAV College, Jalandhar on August 06, 2004.
  • European Commission Co-financed Project ENPRENDIA (Enhancing Female Entrepreneurship in India) on the framework of Erasmus+ Key Action 2 Capacity Building for Higher Education.
  • Received grant as Principal Investigator from National Council for Science & Technology Communication (NCSTC), The Department of Science & Technology (DST), Government of India to organize "Science Communicators' Meet" in 106th Indian Science Congress organized on January 3-7, 2019.
  • Research Appreciation Award 2015-2016 from Ms. Smriti Zubin Irani, Hon’ble Minister of Human Resource Development, Government of India.
  • UK India Education & Research Initiative (UKIERI) Award to visit Northampton Business School, University of Northampton, UK to carry out project ‘Entrepreneurial Impact: The Strategic Role of Business School in Developing Social Enterprises’.
  • 2nd Prize in National level Marketing Case Competition for case titled ‘Dainik Bhaskar-The Punjab Launch’ organized by IBS Gurgaon, March 21-22, 2007.
  • UGC-Junior Research Fellowship (JRF), University Grants Commision (UGC) of India, August 1998, Ref. No NO. F.15–6 (DEC. 98) / 99 NET.