Sympathy Appeal - Seems to be a growing trend in #PoliticalMarketing.
# Gareeb Maa ka beta (Son of a Poor Mother)
# Dalit Parivaar Ka Beta (Son of an Oppressed Family)
# Gareeb Chai Wala (Poor Tea Seller)
# Pichde hue gaon kee Santaan (Child of a backward village)
Suddenly everyone in political circles and in general too have started looking for a past which does not appear to be normal and where they have undergone any kind of hardship.
Though claim might be to draw attention to an issue of significant importance, the result is often self promotion through gaining sympathy.
#TopicForResearch #PoliticalMarketing #SympathyAppeal
Dr. Rajesh Verma
Professor of Marketing & Strategy